A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management
Hannah O. Brown, University of Florida, None
Susan K. Jacobson, University of Florida, None
Marcy Cockrell, Florida Department of Agriculture and Consumer Services, None
Jessica Sutt, U.S. Fish and Wildlife Service, None
Katherine Allen, UF/IFAS Extension in Suwannee County, None
Amy Copeland, St. Johns River Water Management District, None
Abstract
Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.
Keywords: Communication, stakeholder outreach, local knowledge, collaborative management, natural resource management
How to Cite:
Brown, H. O., Jacobson, S. K., Cockrell, M., Sutt, J., Allen, K. & Copeland, A., (2021) “A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management”, [TEST] Journal of Extension 59(4). doi: https://doi.org/10.34068/joe.59.04.06
Rights: In Copyright
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