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A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management

Authors
  • Hannah O. Brown (University of Florida)
  • Susan K. Jacobson (University of Florida)
  • Marcy Cockrell (Florida Department of Agriculture and Consumer Services)
  • Jessica Sutt (U.S. Fish and Wildlife Service)
  • Katherine Allen (UF/IFAS Extension in Suwannee County)
  • Amy Copeland (St. Johns River Water Management District)

Abstract

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.

Keywords: Communication, stakeholder outreach, local knowledge, collaborative management, natural resource management

How to Cite:

Brown, H. O., Jacobson, S. K., Cockrell, M., Sutt, J., Allen, K. & Copeland, A., (2021) “A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management”, [TEST] Journal of Extension 59(4). doi: https://doi.org/10.34068/joe.59.04.06

Rights: In Copyright

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Published on
2021-10-28

Peer Reviewed

License

CC BY-NC-SA 4.0